Shiny Pokemon Present Campaign

Article tags: 2010, Japan, Lottery

Starting May 1, 2010 until June 30, 2010, customers who purchased booster packs from the Pokemon LEGEND sets could mail in the barcodes to be entered into a lottery to win one of 2 prize sets. This was known as the Shiny Pokemon Present Campaign (「ポケモンカードゲーム色ちがいのポケモンプレゼント」キャンペーン).

The promotion campaign, as well as other ones around the summer of 2010, were run to promote the 13th Pokemon Movie, Zoroark: Master of Illusions. The film featured shiny forms of the legendary dogs: Entei, Raikou, and Suicune.

Entry

The following products were eligible to use barcodes from:

Booster packs from the LEGEND series: “Heart Gold Collection” “Soul Silver Collection” “Reviving Legend”
Reinforcement packs (smaller booster packs): “Lost Link”

These barcodes would be attached to an application postcard, which included a small questionnaire (likely similar to the one in the Legendary Pokemon Present Campaign ). It had to be postmarked by June 30, 2010 to be considered for the lottery.

When entering the lottery, entrants would pick from either Course A or Course B. Each course featured shiny legendary Pokemon cards, and was limited to 1000 winners for each course.

Course A Prizes

Ho-Oh (065/L-P Japanese Promo)

Lugia (066/L-P Japanese Promo)

The 1000 winners of Course A won cosmos holofoil prints of Ho-Oh and Lugia. These would later be reprinted in the English Call of Legends set as secret rares.

Course B Prizes

Entei (062/L-P Japanese Promo)

Suicune (063/L-P Japanese Promo)

Raikou (064/L-P Japanese Promo)

The 1000 winners of Course B won cosmos holofoil prints of Entei, Suicune, and Raikou. These would later be reprinted in the English Call of Legends set as secret rares.

Prize letter

*Sealed Course A promos (and an Umbreon plushie)*

Winners were shipped their prizes in mid-July 2010. Accompanying the sealed cellophane pack of prize promos was a letter that read:

「色違いポケモンプレゼントキャンペーン」当選のお知らせ
この度は、ポケモンカードゲーム「色違いポケモンプレゼントキャンペーン」にご応募いただきありがとうございます。
本キャンペーンにて全国の数多くの方々のご応募をいただき、厳正なる抽選の結果、見事お客様が当選されました。おめでとうございます。
ここにキャンペーン当選賞品をお送りさせていただきます。
これからも「ポケモンカードゲーム」をより魅力的な商品にしていくべく、関係者一同尽力して参りますので、今後ともお引き立ての程よろしくお願い申し上げます。
2010年7月吉日　株式会社ポケモン
Shiny Pokemon Present Campaign Winning Letter

Roughly translated, it reads:

Winning annoucement for
“Shiny Pokemon Present Campaign”
Thank you for applying for the Pokemon card game “Shiny Pokemon Present Campaign”.
Many people from all over the country applied for this campaign, and as a result of a strict lottery, the customers were brilliantly elected. Congratulations.
We will have included the prizes of the campaign in this letter.
We will continue to do our best to make “Pokemon Card Game” a more attractive product, and we look forward to your continued patronage.
July 2010 Pokemon Co., Ltd.
Shiny Pokemon Present Campaign Winning Letter

Other campaigns

Alongside the Shiny Pokemon Present Campaign, there were other campaigns run themed around shiny version of the legendary dogs.

Shiny Pokedolls

Pokemon Center stores across Japan ran a lottery for shiny versions of Entei, Suicune, and Raikou Pokedoll plushes.

*Regular (left) vs. shiny verion of the Raikou Pokedoll*

From June 19 until July 25, 2010, if a customer spent at least 2,500 yen, they were award with one chance in the lottery. The lottery machine had 400 different-colored balls inside it, and there were 2 blue balls in each machine. Getting the blue ball allowed the customer to choose one of 3 shiny Pokedoll plushes.

Shiny Monster Collection Plus Figures

Takara Tomy manufactured a line of Pokemon figurines known as the “Monster Collection Plus”. If customers purchased 2 figures in this collection and mailed in their barcodes, they could mail them in for a chance to win one of 3 shiny legendary dog figurines.