Shiny Pokemon Present Campaign

Starting May 1, 2010 until June 30, 2010, customers who purchased booster packs from the Pokemon LEGEND sets could mail in the barcodes to be entered into a lottery to win one of 2 prize sets. This was known as the Shiny Pokemon Present Campaign (「ポケモンカードゲーム 色ちがいのポケモンプレゼント」キャンペーン).

The promotion campaign, as well as other ones around the summer of 2010, were run to promote the 13th Pokemon Movie, Zoroark: Master of Illusions. The film featured shiny forms of the legendary dogs: Entei, Raikou, and Suicune.


The following products were eligible to use barcodes from:

  • Booster packs from the LEGEND series: “Heart Gold Collection” “Soul Silver Collection” “Reviving Legend”
  • Reinforcement packs (smaller booster packs): “Lost Link”

These barcodes would be attached to an application postcard, which included a small questionnaire (likely similar to the one in the Legendary Pokemon Present Campaign ). It had to be postmarked by June 30, 2010 to be considered for the lottery.

When entering the lottery, entrants would pick from either Course A or Course B. Each course featured shiny legendary Pokemon cards, and was limited to 1000 winners for each course.

Course A Prizes

The 1000 winners of Course A won cosmos holofoil prints of Ho-Oh and Lugia. These would later be reprinted in the English Call of Legends set as secret rares.

Course B Prizes

The 1000 winners of Course B won cosmos holofoil prints of Entei, Suicune, and Raikou. These would later be reprinted in the English Call of Legends set as secret rares.

Prize letter

Sealed Course A promos (and an Umbreon plushie)
Prize letter

Winners were shipped their prizes in mid-July 2010. Accompanying the sealed cellophane pack of prize promos was a letter that read:



2010年7月吉日 株式会社ポケモン

Shiny Pokemon Present Campaign Winning Letter

Roughly translated, it reads:

Winning annoucement for

“Shiny Pokemon Present Campaign”

Thank you for applying for the Pokemon card game “Shiny Pokemon Present Campaign”.
Many people from all over the country applied for this campaign, and as a result of a strict lottery, the customers were brilliantly elected. Congratulations.
We will have included the prizes of the campaign in this letter.
We will continue to do our best to make “Pokemon Card Game” a more attractive product, and we look forward to your continued patronage.

July 2010 Pokemon Co., Ltd.

Shiny Pokemon Present Campaign Winning Letter

Other campaigns

Alongside the Shiny Pokemon Present Campaign, there were other campaigns run themed around shiny version of the legendary dogs.

Shiny Pokedolls

Pokemon Center stores across Japan ran a lottery for shiny versions of Entei, Suicune, and Raikou Pokedoll plushes.

Campaign details
Regular (left) vs. shiny verion of the Raikou Pokedoll

From June 19 until July 25, 2010, if a customer spent at least 2,500 yen, they were award with one chance in the lottery. The lottery machine had 400 different-colored balls inside it, and there were 2 blue balls in each machine. Getting the blue ball allowed the customer to choose one of 3 shiny Pokedoll plushes.

Regular Pokedolls
Shiny Pokedolls courtesy of thadizz

Shiny Monster Collection Plus Figures

Takara Tomy manufactured a line of Pokemon figurines known as the “Monster Collection Plus”. If customers purchased 2 figures in this collection and mailed in their barcodes, they could mail them in for a chance to win one of 3 shiny legendary dog figurines.

Campaign details

The campaign ran from July 24, 2010 to August 31, 2010. 1000 of each figure was mailed to winners in October 2010.

Winning letters and figures
Shiny figures (top row) vs. regular versions (bottom)


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